HOW TO CARE FOR THE EYE CONTOUR AREA

A SHORT GUIDE ON HOW TO CARE FOR THE EYE CONTOUR AREA: WHAT’S TRUE AND WHAT’S FALSE ABOUT DARK CIRCLES, WRINKLES AND PUFFINESS.

The eye contour area is a concern for anyone.

This is because there are myriad problems associated with this area:

1. 1. crow’s feet
2. 2. puffiness
3. 3. dark circles
4. 4. under-eye wrinkles (and crow’s feet)
5. 5. dry eye contour area
6. 6. upper eyelid laxity (scientifically known as blepharochalasis, in other words, sagging eyelids).
7. 7. loss of tone over the entire area that you notice when applying make-up: when blending in eyeshadow the eyelid wobbles around, not to mention when applying eyeliner.

 

WHY IS THIS VERY IMPORTANT AREA OF OUR FACE SO DELICATE?

Very simply because in this area the skin is very thin and has very few sebaceous glands, in addition to the fact it moves constantly.

Sight is the sense with which we explore the world and expressions always involve the eyes. 

FAQS REGARDING THE EYE CONTOUR AREA

1. IS A SPECIFIC CREAM REQUIRED FOR THIS AREA?

YES.

In addition to containing active ingredients that are useful for stimulating the microcirculation or reducing puffiness, creams formulated for the eye contour area have an ideal pH for this delicate area and are more nourishing than face creams, because in this area there are fewer sebaceous glands and therefore the skin is drier.

2. SHOULD I USE SPECIAL TECHNIQUES WHEN APPLYING CREAM TO THE EYE CONTOUR AREA?

Let’s just say that it won’t be the way you spread the cream that will prevent wrinkles but, if I to give you a tip, apply eye contour products with movements that start from the lacrimal groove and progress outwards.

3. HOW CAN I PREVENT CROW’S FEET AND EXPRESSION WRINKLES IN THE EYE CONTOUR AREA?

I let COMMON SENSE prevail, and common sense says THE LESS YOU SQUINT YOUR EYES, the less they will become wrinkled.

Quite simply, if you tend to squint your eyes in the daylight, I advise you to WEAR SUNGLASSES, which will also protect you from UV rays.

To prevent wrinkles from forming under the eyes, the holy principle of KEEPING THE SKIN HYDRATED applies, so YES to creams and masks and treatments rich in hyaluronic acids, which helps to preserve proper hydration and sooth that nasty feeling of a “dry” or “crumpled) eye contour area.

Our lifting and hydrating line includes GOLIFT, one of our best-sellers, which effectively plumps and smooths the skin.

If, on the other hand, you need an anti-age product that also brightens, our UpLift eye contour is perfect for you, because it contains Bioretinol and Vitamin C, which work synergistically to exert a potent antioxidant action that results in fresh, bright eyes. 

Aside from these techniques dictated by common sense, the remedy of election for crow’s feet is BOTOX.

4. THE EYE CONTOUR AREA AND BOTOX

Botulinum toxin freezes the orbicularis oculi muscle, preventing it from contracting and thereby preventing wrinkles from forming as well as minimising any already present.

WHAT ARE YOUR THOUGHTS ON BOTOX?

Yes, IT WORKS, it is not fatal and, if applied properly it does not completely change the expression of the face.

PUFFINESS

Puffiness is swelling that appears below but also above the eyes.

It is not always simply “swelling”, as it can also be accompanied by subcutaneous fat that has nothing to do with how much you weigh.

There is no diet for getting rid of puffiness in the eye contour area.

How can you find out whether puffiness is due to fat deposits?

With this simple tip.

Close one eye.

Press gently on your eyeball.

If the puffiness is soft and bulges, it means that it is actually fat, not swelling.

 

THE REMEDIES FOR PUFFINESS BELOW (AND ABOVE) THE EYES

Unfortunately, except for surgery, there is not much that can be done.

Let’s just say that people who have these pads under the eyes also tend to get swelling, so let’s at least try to minimise the swelling.

How?

Using cold! By a cold mask for BAD days.

Or make eye cubes with green tea and wipe them over the swelling in the morning (taking care to wrap them in a cotton cloth).

Choose products with draining active ingredients and roll-on applicators with small steel balls, which are excellent for mimicking cold (keep them in a refrigerator). Our cream for puffiness and swelling is called DePuff!

DEPUFF

 

There are also Patches that help to reduce swelling and drain fluids, leaving well-rested and fresh eyes. I recommend using my line’s Hyper Eyes Destress biocellulose patches, with active ingredients that hydrate, decongest and firm.

Also remember to sleep with a deep pillow so as not to favour fluid stagnation in the face. It certainly won’t do any harm.

 

DARK CIRCLES

Dark circles around the eyes are a common problem.

They can have a purple, blue or brown tinge.

And be with or without visible veins.

They depend on a number of mostly genetic factors: they’re not your fault and it’s not your unhealthy lifestyle or your baby that wakes you at 2 in the morning that’s to blame.

It’s your microcirculation that doesn’t work properly that, combined with your thin skin, gives you dark circles around your eyes.

REMEDIES FOR DARK CIRCLES

NO DARK

Use an eye contour product with specific active ingredients to minimise this problem: No Dark contains extract of quinoa, which studies have shown to be effective, and it is the perfect product for this treatment.

 

BRIGHTENING EYE MASK

There are also masks that hydrate this area deep down and brighten, resulting in more relaxed eyes and reducing dark rings.

I recommend my line’s Brightening Eye Mask, which boasts a potent decongesting and lightening effect. It contains beloved quinoa extract, hyaluronic acid and glycerin. One of my favourite products.

 

Another remedy, although it is purely cosmetic, is to use concealer.

It is easy to choose and use it? No. Here are my tips:

1. 1. Concealer is tricky because it must always be chosen to suit your skin.
2. 2. There is no universal product, each person must choose theirs depending on how dry his/her eye contour area is: if yours is very dry, opt for a fluid product.
3. 3. Dab it on, don’t “drag” it, otherwise it will emphasise wrinkles instead of concealing them.
4. 4. Dark circles should first be corrected with the right colour (e.g. orange for purple circles) and then covered with a concealer that matches your skin tone.
5. 5. Don’t set it with powder, because this would emphasise wrinkles. Only super-micronised powders are permitted.

 

DARK CIRCLES ARE OFTEN ASSOCIATED WITH ANOTHER PROBLEM:

SUNKEN EYES

Dark circles due to sunken eyes are also exclusively genetic and this characteristic also makes circles look darker, because they are “in the shadow”.

This is not good news.

WHAT CAN BE DONE?

• • You can deploy all the remedies that apply for traditional dark circles.
• • You can try using a corrective filler, where hyaluronic acid is injected into the hollow area to reduce the sunken appearances and improve the “shadow effect”.

 

BLEPHAROCHALASIS (Sagging eyelids)

In other words, slack eyelids that sag over the eyelashes.

 

Let’s start by pointing out that this is genetic too, so you are not to blame.

It goes without saying that things get worse with the injurious passing of time, making the eyes less expressive.

People with this problem usually spend years wrinkling their forehead in an attempt to ‘lift’ their eyelids, which only results in wrinkles on the forehead.

I know. More bad news.

REMEDIES FOR SAGGING EYELIDS

• • Blepharoplasty surgery 
• • Botox in the early stages to lift the eyelid

There’s no point me telling you to use creams, because they are pointless in this case: it is the shape of the eyes that favours blepharochalasis, not the skin’s hydration.

I think I’ve told you everything you need to know, but if you still have some unanswered questions, take a look at our products for the eye contour area.

Cristina