EVERYTHING YOU NEED TO KNOW ABOUT MICELLAR WATER

ALL THE WHENS, HOWS AND WHYS OF THIS CLEANSER

All of a sudden - not so long ago - its started to pop up everywhere:

in commercials, on supermarket shelves, in almost every beauty case.

We’re talking about micellar water! 

 

Although it only started to appear on the market recently, it has far more distant origins. Did you know that researchers at Bristol University discovered the chemical principal underpinning this very special water back in 1913? THAT’S MORE THAN A HUNDRED YEARS AGO!

However, micellar water wasn’t used in cosmetics until the 1980s, when it became popular with sector professionals because, as we know, on the runway there’s never a second to be lost.

What better solution for speeding up the make-up changes of models, actors and performers? And this was how the micellar water we know today came to be, as a professional solution (and godsend) for make-up artists and sector professionals.

Many years later, cosmetic giants started to realise its potential and made micellar water one of the most sold and in-demand facial cleansing products, overtaking cleansing milk.

BUT WHAT IS SO SPECIAL ABOUT IT? AND WHERE DOES ITS ODD NAME COME FROM?

FROM MICELLES.

In other words the surfactant molecules it consists of and that, when they come together, form small spheres able to intercept and incorporate all impurities.

Imagine particles of make-up, dirt, sebum, sweat and dead cells that are picked up and enclosed by the micelles and then swept away.

 

Let’s just say that it is our most PRACTICAL cleansing and make-up removal solution.

But to describe it as merely ‘practical’ doesn’t do it justice!

Veralab’s MICELLAR WATER is a FASTER, MORE THOROUGH AND MILDER way to cleanse the face and eyes.

 

FOR OUR FORMULA WE HAVE CHOSEN ONLY NATURAL INGREDIENTS:

• • BABASSU OIL: an oil with potent natural cleansing properties.
• • 100% NATURAL CLEANSING BASE: ultra-gentle and mild on the skin and highly biodegradable.
• • NATURAL PRESERVATIVE: the 100% natural alternative to conventional preservatives.
• • CALENDULA WATER: for a natural softening and calming effect.

WHAT IS MICELLAR WATER FOR? 

There is no point snubbing MICELLAR WATER because, believe us, it will win a place in your heart from the very first applications.

Because it is a MULTIPURPOSE PRODUCT.

It combines, in a single formula, 3 crucial functions:

• • IT REMOVES MAKE-UP, the main purpose for which it was originally developed.
• • IT CLEANSES meaning it cleans the skin deep down, to free it from impurities, excess sebum, dead cells and pollution.
• • IT PURIFIES, refreshes and soothes the skin. And, what’s more, it performs these three actions:
• • SUPER EFFECTIVELY: it ensures impeccable cleansing and make-up removal!
• • QUICKLY AND CONVENIENTLY: it doesn’t require complicated application procedures and is combines multiple functions in a single product! It is the perfect solution if you are travelling and don’t have the luggage space for multiple cleansing and make-up removal products.
• • GENTLY: it doesn’t damage or alter the skin’s protective barrier, making it ideal forsensitive skins

WHEN AND HOW SHOULD MICELLAR WATER BE USED?

VeraLab’s MICELLAR WATER is not just a make-up remover, but also a mild cleanser.

It can be used both morning and evening.

So, for example:

You can use it alone, instead of Spumone, if you want a quick cleanse before your beauty routine (and if you washed your face thoroughly the evening before).

Micellar water can also be used instead of Spumone for double cleansing with Olio Denso, if you have dry and sensitive skin and if Spumone tends to make your skin drier.

You can use it in periods in which your face is most stressed by wind and climatic changes.

It is also ideal for refreshing the skin, especially in the summertime, perhaps half-way through the day or before meeting friends for a drink, without drying or dehydrating it, leaving the full evening cleanse for later.

It couldn’t be easier to apply, just follow our simple instructions:

Listen up!

 

• ▪ Take your Veralab MICELLAR WATER 
• ▪ Pour a generous amount onto a cotton wool pad.
• ▪ Now wipe it gently over your face, without rubbing.
• ▪ If you are wearing make-up, rest it on your eyes, where make-up is most resistant, for a few seconds. If it is not sufficient, use an oily cleanser like Olio Denso. DON’T RUB ▪ Rinse your face with lukewarm water.
• ▪ Apply your preferred face serum and/or cream.

Last, but certainly not least...

We are not backstage at a show, we are not make-up artists, we have time to cleanse and remove make-up properly and we have a washbasin at our disposal.

So... just in case you didn’t get the message, we’ll tell you again:

MICELLAR WATER NEEDS TO BE RINSED OFF!!!

Write it on your bathroom mirror!